Over a million visits for VisitFinland’s Chinese campaign page

1,15 M is not a bad number even if we’re talking about the Chinese market. That’s how many visits VisitFinland’s landing page targeted for China has attracted in just a few months.

The aim for the feature rich landing page is to give a hint of the real experience in Lapland by integrating the use of video to parallax scrolling page. When scrolling down the page, the reader is taken through a rich mix of images and videos of Lapland.

The project was done together with our friends at SEK and the gorgeous videos were shot by Flatlight.

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